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2THEMAX X FBF

Together with 2theMax we teamed up to celebrate their 10-YEAR ANNIVERSARY! For this anniversary we designed an exclusive t-shirt and a pair of limited socks. These two items will only be available in the 2theMax store, which is located at Herestraat 95 in Groningen. Dropping in store Saturday, September 5 (2020).

In front of the 2theMax store at Heerestraat, Groningen

For over a decade now, the 2theMax store is well established for a wide variety of exclusive sneakers from big global brands. Think of Nike, Jordan, Kahru, New Balance and many more! Both teams share the same passion for sneakers and streetwear, so we felt the urge to come up with something different and iconic.

The artwork needed to be something that reminds us of the streets of Groningen (our hometown) and the legacy we are leaving behind. The result is the artwork we created as a symbol to our heritage. In the artwork we represented the city map of Groningen, visualised in the sole of the iconic shoe where it all started for 2theMax store, the Nike Air Max 1.

Groningen city centre placed in an Air Max 1 sole
Robin in front of the 2theMax store

Photos by Jordy Jefta